SEO report of lafiorentinapastry.com

La Fiorentina Pastry Shop

www.lafiorentinapastry.com/

Serving New England since 1947. Three convenient locations: Springfield, Northampton, East Longmeadow.


 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.
  • Use "H" tags.

 SEO

URL

Domain : www.lafiorentinapastry.com/

Character length : 27

Title
La Fiorentina Pastry Shop
Description
Serving New England since 1947. Three convenient locations: Springfield, Northampton, East Longmeadow.
Keywords (meta keywords)
Cannoli, Sfogliatelle, Pasticiotti, Rum cake, Cake, Italian Cookies, Italian Pastry, Italian Food, Italian cakes, Italian Rum Cake, Italian Wedding Cake, Wedding cake, Springfield, Northmapton, East L

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
Missing doctype element
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
La Fiorentina Pastry Shop

Character length : 25

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 4%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
000000

No "H" tags found

Heading structure in the source code
    Word cloud
    • seasonal2
    • pastry2
    Keyword matrix
    wordtitledescriptionsheading
    seasonal
    pastry
    404 Page
    The website has a 404 error page.
    Flash content
    Good! The website does not have any flash contents.
    Frame
    Error! The website uses iFrame solutions. This type of contents are not indexed by Google.

     Readability

    Flesch–Kincaid Grade Level
    6.90
    Flesch Reading Ease
    57.10
    Coleman Liau Index
    12.00
    Automated Readability Index (ARI)
    4.10
    Dale–Chall Readability
    6.40
    SMOG Index
    9.70
    Spache Readibility
    2.20
    Number of letters
    123
    Number of words
    26
    Number of sentences
    4
    Average words per sentences
    7
    Number of syllables
    44
    Syllables in words
    46
    Average syllables in words
    1.69
    Number of words in first three syllables
    5
    Percentage of word / syllables
    19.23
    Words not in Dale-Chall easy-word list
    10
    Words not in Spache easy-word list
    9

     Technologies

    Deprecated HTML elements
    Good! No deprecated HTML tags are detected.
    Redirection (www / not www)
    Error! The web address is accessible with and without www!
    Deprecated HTML elements
    Good! No deprecated HTML tags are detected.
    Printability
    Suggestion! Unfortunately, no printer-friendly CSS found.
    Meta Tag (viewport tag, mobile devices)
    Error! The meta tag named viewport is missing.

     Speed test

    Server response time
    The server response time is fast enough.
    Table layout
    Good! No nested tables found.
    Number of HTTP resources
    39
    Number of source domains
    2
    Render blocking resources
    The elements below are blocking the “above the fold” rendering.
    List of render blocking javascript files
    • http://www.lafiorentinapastry.com/wpscripts/jspngfix.js

     Speed test – Javascript

    Javascript
    Good! Just a few javascript files are detected on the website.
    File size of all javascript files combined
    59.70KB
    Javascript minifying
    Great! The Javascript files are minified.

     Speed test – CSS

    CSS
    Good! Just a few CSS files are used on this website.
    File size of all css files combined
    0.00
    CSS minifying
    Great! The CSS elements are minified.

     Speed test – Compression

    Uncompressed size of the of the HTML
    19.19KB
    Gzip compression
    Your site uses compression.

     Speed test – Browser cache

    Number of static resources (image, JS, CSS)
    36
    Browser cache
    The browser cache is not set correctly for all elements.
    URLDuration
    http://www.google-analytics.com/ga.js2 hours

     Speed test – Images

    File size of all images combined
    684.99KB
    Image optimisation
    You can save 85.2KB (34% compression) by optimising the images below:

     Website security

    IP
    97.74.215.112
    External hidden links
    Good! No hidden external links found
    Looking for eval()
    Good! No eval(bas64_decode()) scripts are found
    Checking for XSS vulnerability
    No XSS vulnerability found
    Email encryption
    Good! We have not found any unencrypted email addresses.

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     Icons

    Favicon
    Error! No favicon is found. Using favicon helps to build a better brand quicker.

     Typos

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